For the very first time, the infamous Big Bad Wolf Book Sale will come to Pampanga from July 12 – 22, 2019.  The 24-hour Book Sale will be held at the Laus Group Event Centre in San Fernando. The Cabelens can expect a wide selection of brand-new English books in various genres with 50% – 90% off recommended retail price. Entrance to the event is absolutely FREE!

The Big Bad Wolf book sale will be bringing in best-seller titles, young adult fiction, romance, science fiction, crime thriller, business, self-help, architecture, design, cooking children’s fiction, and activity books, among others.

The Big Bad Wolf Book Sale will also introduce six new Magic Book or augmented reality (AR) titles in comparison to the Big Bad Wolf Book Sale Manila 2019 that happened in February. The 12 titles are perfect for readers, especially parents, who wish to see their children’s books come to life and tinker with their imagination and creativity.  Some of the new titles to be released includes Cinderella, Old Macdonalds, and the Wheels on The Bus.

“Learning from experience is more memorable for a child because of the fun moment they have while understanding the concepts. Through an attractive book, parents will also be able to instill reading habits from young. This is what our Magic Books bring to their readers,” said Jacqueline Ng, Founder of the Big Bad Wolf Book Sale. 

“As children work together with their favorite character to finish the story, they will become more immersed, and have a more fun experience reading,” she added.

Partnership with Gawad Kalinga

Through the Big Bad Wolf Books CSR arm, Red Readerhood, Big Bad Wolf Books strengthens their partnership with Gawad Kalinga (GK). In 2019, a total of 6,838 books has been donated to GK partner communities through the Big Bad Wolf Book Sale Manila 2019. Book sale goers can also pay it forward by purchasing a book from the designated Red Readerhood booth during the event.

“Through our partnership with Big Bad Wolf Books, we are able to inspire and empower members of the GK communities by giving them an opportunity to learn through the platform of the Big Bad Wolf Book Sale,” said Luis Oquiñena, Executive Director of Gawad Kalinga.  “At the same time, the Book Sale gives our communities a livelihood opportunity because they also serve as on-the-ground Book Sale staff,” he added.

“We are looking forward to expanding the reach of the Book Sale to more provinces in the Philippines so we can encourage more people to read hence why we are organising the Book Sale for the first time at Pampanga,” added Ng. “By making brand new affordable English books more accessible, especially to underserved communities, we will be able to cultivate a generation of readers that can help drive the country forward,”she added.


On July 11, 2019, lucky wolfies can get a chance to participate in an exclusive VIP Day where they can get first dibs on the books a day before the official start of the Sale. To snag tickets to this exclusive Sale, visit the Big Bad Wolf Book Sale’s official Facebook page at and Instagram at @bbwbooksph for contests and special announcements.

About the Big Bad Wolf Book Sale

Known as the World’s Biggest Book Sale, the Big Bad Wolf Book Sale specialises in providing the widest selection of books possible at the lowest possible prices. It offers brand new books at discounts as high as 50% – 90%, with the primary aim to encourage people of all ages to discover the joys of affordable, accessible reading. The Book Sale features a wide range of books across all genres, including fiction and nonfiction bestsellers, young adult fiction, as well as an extensive collection of children’s books.

The Big Bad Wolf Books is not just a Book Sale, but a reading advocacy organization. The most important values of Big Bad Wolf are ‘to create’, ‘to inspire’, and ‘to empower’, all of its initiatives are based on these values.

The Sale, the brainchild of BookXcess founders Andrew Yap and Jacqueline Ng, has been a landmark event in Kuala Lumpur, Malaysia since 2009 and is currently celebrating its 10th Anniversary with a series of Book Sales across the nation. The Sale has also toured across cities abroad to Thailand, Indonesia, Sri Lanka, the Philippines, United Arab Emirates, Myanmar and Pakistan with no plans to stop in making reading affordable for readers around the world.